Not a stack of features. A colleague.
Thomas remembers, learns, knows and dreams — purpose-built for children’s brands. Here’s what that means in practice, behaviour by behaviour.
The only homework you'll ever do.
Thomas builds a living model of your brand from what already exists — no brand documents required.
- 01 Reads your website and builds your profile from it — products, story, how you write
- 02 Learns your voice from your own writing samples, with tone dials you can nudge
- 03 A one-time founder questionnaire: your background, your values, your audience
- 04 Knows what you sell and how you earn — your bestsellers, your seasons, your priorities
- 05 Your key messages, defined once, woven in naturally ever after
Nothing good dies in your notes app.
Every stray thought becomes usable material — captured in seconds, found when it matters.
- 01 Clip, jot or dictate a note from anywhere — he transcribes, tidies and files it
- 02 Say it on the school run: a voice note becomes a proper note by the time you're back
- 03 Raw rambles compiled into summaries and reusable material that feed his writing
- 04 Search that understands meaning, not just keywords
- 05 Citations in your notes checked against real sources before he ever uses them
Your best stories — and what you'd never say.
Thomas writes only what's true of your brand. He can't invent a story about you; he doesn't need to.
- 01 Turns a note into angles, and angles into articles — with the source attached
- 02 A short monthly interview captures your perspective and weaves it into the content
- 03 The claims you won't make and the tone you won't take, enforced on every piece
- 04 Checked for tone, accuracy and brand fit before you ever see it — no medical claims, no talking down to parents
The year, aimed at your goals.
Tell him what you want this year — more subscribers, a bestseller pushed harder — and every week moves you towards it.
- 01 A content calendar that fills itself — drag, drop, done
- 02 A whole month planned and written in one sitting when you want a head start
- 03 Type a topic and he surfaces your related notes, past pieces and overlaps before you write a word
- 04 Annual and quarterly goals shape what gets written, not just when
One idea becomes a week of publishing.
A blog post, a newsletter, seven social posts — each a different door into the same thought, all in one voice.
- 01 Full articles, planned, drafted and polished through his quality pipeline
- 02 Newsletters with the subject line already written
- 03 A week of social posts, captioned and ready
- 04 Headlines that follow the patterns that work — never clickbait
- 05 Product and collection copy too, as an add-on — same voice as everything else
Every other tool waits to be asked.
Overnight, every night, Thomas sits with what he knows and comes back with work worth doing.
- 01 Morning suggestions you accept, decline or sleep on
- 02 The note from March, resurfaced in April when the piece it belongs to is ready
- 03 A piece for half-term, planned three weeks out
- 04 Questions an agency never asks: why does your bestseller outsell its twin?
Your job is the read-through.
Skim, change a line, approve. Every edit teaches him — and if you want something, you just say it.
- 01 Highlight any sentence and ask him to rephrase, shorten or continue — applied in place
- 02 Rewrite one section without touching the rest
- 03 Fact-check dialog and link review before anything ships
- 04 Chat with him from the dashboard — he knows which piece you're looking at
- 05 Or message him from Slack: “what should we publish this week?” No login, no briefs
And the quiet machinery: multiple brands under one roof, team members and roles, an image library that searches by what’s in the picture. It’s there when you need it; it stays out of the way when you don’t.
The best demo is your own brand.
Book a 20-minute walkthrough and watch Thomas write your first week — in your voice, yours to keep.